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Health conscious consumers exploring products beyond yogurt for probiotics



Ingredients giant Archer Daniels Midland (ADM), has identified six emerging behavioral changes that might potentially power the Food & Beverage industry to see innovation and growth in the months ahead based on their findings.



What are probiotics, how the benefit helps, and how it’s consumed?

Probiotics are live bacteria and yeasts that are good for the body, especially for the digestive system. Probiotics are known as good bacteria as it helps to keep the gut healthy, and is consumed in the form of supplements, and dietary food like yogurt, cheese, and milk. It is introduced by doctors to help with digestive problems due to the nature of its benefits.


Why probiotics, awareness, and education about it

In this time and age, consumers are more conscious and well aware of the ingredient and products that they put into their bodies. While consumers acknowledge the need to enhance their immunity, they are also becoming more knowledgeable about how to lead a healthier lifestyle through taking care of their gut health.


Nevertheless, there is still a portion of consumers who are oblivious about how probiotics play a part to help with healthy living as while there is information about probiotics and the benefit it entails, there is still not enough education to generate awareness yet.


A new line of probiotics products aside from yogurt to meet consumer demand, and can we expect to see other probiotic products by food industry leaders


With that, food industry leaders are slowly and surely incorporating probiotics into staple and friendly products such as cereal, breakfast bars, chocolates, and ice cream to meet the consumers’ demands, therefore, there is an opportunity to expect new and unique probiotics products in the market where the consumers can choose from.

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