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Health conscious consumers exploring products beyond yogurt for probiotics

Ingredients giant Archer Daniels Midland (ADM), has identified six emerging behavioral changes that might potentially power the Food & Beverage industry to see innovation and growth in the months ahead based on their findings.

One of the identified six behavior shifts from ADM, mentions the increasing focus on the gut health and immune function connection globally, where 57% of consumers report being more concerned about their immunity as a result of COVID-19.

What are probiotics, how the benefit helps, and how it’s consumed?

Probiotics are live bacteria and yeasts that are good for the body, especially for the digestive system. Probiotics are known as good bacteria as it helps to keep the gut healthy, and is consumed in the form of supplements, and dietary food like yogurt, cheese, and milk. It is introduced by doctors to help with digestive problems due to the nature of its benefits.

Why probiotics, awareness, and education about it

In this time and age, consumers are more conscious and well aware of the ingredient and products that they put into their bodies. While consumers acknowledge the need to enhance their immunity, they are also becoming more knowledgeable about how to lead a healthier lifestyle through taking care of their gut health.

Nevertheless, there is still a portion of consumers who are oblivious about how probiotics play a part to help with healthy living as while there is information about probiotics and the benefit it entails, there is still not enough education to generate awareness yet.

A new line of probiotics products aside from yogurt to meet consumer demand, and can we expect to see other probiotic products by food industry leaders

Probiotics are not limited to just dairy products such as milk and yogurt, as more consumers turn to functional foods and beverages for digestive health benefits. In which, product manufacturers have a massive opportunity to create probiotic fortified products that go beyond traditional applications, such as yogurt and supplements, and diversify into unique products that offer improved nutritional value.

With that, food industry leaders are slowly and surely incorporating probiotics into staple and friendly products such as cereal, breakfast bars, chocolates, and ice cream to meet the consumers’ demands, therefore, there is an opportunity to expect new and unique probiotics products in the market where the consumers can choose from.

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