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To promote Asia Farm's healthier choice, purple tea by proposing influencer marketing to gain traction and awareness of the product.
The challenge for this campaign was to encourage the audience to partake to stand a chance to win up to $5,000, whereby 50% of the proceeds from the campaign would be donated to charity.
The campaign saw success, as it garnered a variety of influencers and public audience to follow through with the campaign mechanism. This helped to spread the word and awareness of the healthier choice product.
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